WEB Positioning With Semalt
When we talk about SEO, we are intrinsically referring to search engine optimization, which is essential for you to significantly increase traffic and brand recognition in digital environments.
Right now, thousands of people are searching for content like yours on the web, but only by improving the usability of your page with SEO web positioning strategies will you be able to rank in the top search results and thus be found and take over that organic traffic.
According to experts, 80% of traffic to a website starts with a search query. That's why search engine optimization is so vital if you want to get a good ranking on the web.
In this article, we will share with you the best practices to follow in order to achieve a better web positioning. In addition, we will tell you the best SEO tool to use to easily achieve your goals.
1. Web positioning, how to appear on the first page of Google?
Every day, millions of Internet users use Google to perform more than 3.5 billion searches. In international markets, 78% of people use the Internet to research products and services before making a purchase, and in recent years, millions of users surf the Internet mainly from their cell phones.
Once your website starts to appear on the first pages of Google search results, it will benefit from all this traffic, generating greater profits for you.
This is precisely the goal of search engine optimization. As you can see, a better position will equate to more traffic, more conversions, and ultimately higher revenues. Being on the first page of search results should be the goal of your entire SEO strategy.
2. Factors that influence web ranking
There are over 200 ranking factors that cause a page to appear in one position or another in Google's results pages. These factors are constantly changing and are divided into two main types: internal and external factors.
It is, therefore, time for us to review the important factors to take into account for the better positioning of your website.
2.1. Factors to optimize within your site
The factors on the page are those that you can control directly. For example, the quality of the content, the web architecture, and the HTML code are the most relevant factors of your website.
Search engine optimization here means providing original content on your website that contains at least 300 words (we recommend more but of high quality) and good keyword research to achieve web positioning by keywords.
In content creation, keywords are very important. And to target the right ones, a better SEO tool such as the Dedicated SEO Dashboard is the best option. In addition, there are several strategies to implement to produce better content. To find out exactly how to do this, we invite you to visit our Blog to discover the strategies to adopt.
Structure of the whole site
It refers to the composition of the URL that gives body to your site. When working on search engine optimization, you should try to present Google bots with an easy-to-digest platform. The bot should be able to crawl your content in the background.
The correct use of HTML tags in content allows for search engine optimization. Examples of these HTML tags include titles, meta description tags, and header tags.
Headings in HTML are also known as <h1>, <h2>, <h3>, etc., and they hierarchically display the separations between different content blocks so that the user and Google can easily follow what is being conveyed as a message.
The key to search engine optimization is structured data. These offer more detailed information about the content of your website. It is therefore essential to take care of it and, above all, to do it in the best way to obtain the desired result.
2.2. Off-site optimization factors
This is the data that cannot be controlled directly, but it is what generates the authority of your website. That is to say, the data that allows us to know if it is reliable or not.
Indeed, the optimization factors include user behavior, the quality of external links, and social networks.
2.3. Keyword selection
Keyword selection is the basis of search engine optimization. Thanks to them, you will be able to know firsthand how users accessed your website, and this will guide you (once you have some statistics) to know the users' search intent.
It is, therefore, a factor to consider in order to map out the easy path for your visitors and likely customers. To succeed in this step, there are SEO tools that will allow you to delicately choose the necessary and really useful keywords for your niche. The best tool we recommend to use is the Dedicated SEO Dashboard, an all-in-one SEO tool that is very effective for the successful SEO of your website.
2.4. Link building
The authority of your website depends directly on the number of pages that link to it and their reputation. In other words, search engines always check elements such as the authority of the pages that link to you and the position in the content of these links.
For this reason, a large part of on-page optimization work is aimed at generating links to improve your website's authority. This strategy is known as link building. Indeed, the more reputable sites referring to yours, the more your site will be positioned towards the first position of Google.
2.5. Free tools to help with positioning
Experts always say: that 90% of SEO consists in clearly determining the strategy and the target audience. The remaining 10% is made up of optimization tools, let's see what they are:
This is the simplest tool for SEO to cope with algorithm changes, get keyword ideas, or analyze the competition.
- Google Search Console
Essential to tell Google how to interpret your website. This platform reports errors on your site, penalties, and even links detected by Google.
- Google Analytics
It allows you to know what users are doing on your website and how they are accessing what is vital in every respect.
- Google Ads Keyword Planner
It is very useful to find keyword suggestions.
- Dedicated SEO Dashboard
An all-in-one SEO tool that allows you to do everything you want in SEO. It is a tool that you can use for free to analyze your website, identify errors, and know how to improve your website's performance.
It gives you suggestions of a term or keyword to start with, based on Google autocomplete. It is useful because it gives you very different combinations that you would not have imagined.
The Dedicated SEO Dashboard is a handy and useful tool for an SEO agency or a Freelance SEO manager. You also have the possibility to participate in the Semalt reseller program to easily earn money from promoting the tool. It is a better tool to analyze the competition and know exactly what they are doing.
2.6. You must analyze the competition
There are millions of websites like yours on the Internet. In SEO, it is essential to be attentive to the behavior of competitors. Discovering new competitors should be a constant process.
You may discover competitors after a long knowledge of the market. When you find them, check the content they generate, the format, and their operation.
2.7. Keep Rankbrain in mind: Google's new artificial intelligence system
Experts rank it as the third most important element to consider in search engine positioning. RankBrain is in charge of understanding the context in which certain searches are made thanks to artificial intelligence.
2.8. Improve the user experience
It is a fact that most of the searches done today are done from a cell phone. So it's not unreasonable for you to think about optimization by creating content that enhances your users' experience.
A good responsive design will ensure that people consume your content from any device.
In addition, you need to optimize the loading speed so that the users find the information they need without obstacles (pop-ups, blocking with ads, or via pay-walls).
Positioning your site at the top of Google is a task not to be taken lightly. If you have a website and you really dream of having it serve your interests, it is important to take care of its SEO for more visibility and to reach your target customers.
SEO is the lasting key to your success on the internet, and to accomplish it effectively, it is important to take into account the most important factors. You don't need to be an expert in SEO to achieve your goals. In fact, there are SEO agencies such as Semalt that have knowledgeable professionals ready to serve your interests and help you achieve all your goals in a short period.
Another thing that is important to remember is that you cannot succeed in the field of SEO without having a very effective SEO tool at hand. For this, the Dedicated SEO Dashboard is the all-in-one SEO tool that will serve your goals and help you beyond your expectations.